(Before running the matrix, answer these questions in your own words.
Keep it simple and honest.)

1. My offer is:
(What you actually sell. Two sentences sentence. Think WIIFM: “What’s In It For Me”, aka the customer.)

2. This is for:
(Who it’s for and where they’re stuck right now.)

3. They are trying to:
(The outcome, experience or desire they want more than anything.)

4. They keep saying things like:
(Real complaints, frustrations, or doubts you hear over and over.)

5. Most of them have already tried:
(Tactics, tools, courses, or advice that didn’t work.)

(Once you’ve filled this in, move to Part 2.)

Using these details about my brand, help me build an “AHA!” Matrix for my business.

Here are my details:

[PASTE YOUR STEP 1 ANSWERS HERE]

Context: The “AHA!” Matrix is a table that maps where my buyers feel stuck, what they believe will fix it, and the deeper reframing that actually moves them forward. Literally what makes them say “Aha! I get it now.”

The goal is to uncover the real reasons my audience feels stuck, what they mistakenly believe will fix it, and the belief shift that makes my offer make sense.

First, review my answers and tell me if anything is unclear or vague. If so, ask follow up questions before continuing.

Next, use your general knowledge and any relevant public information about my market, audience, or industry to pressure test these assumptions.

Look for common myths, overused advice, and repeated frustrations people publicly express in reviews, forums, social media, or competitor messaging.

Then generate a table with 5 rows and the following columns:

• Real pain or fear, written in the audience’s own words
• What they think will fix it, including common tactics, shortcuts, or myths
• The real solution or reframing that explains why those things haven’t worked
• The emotional shift that happens when this clicks

Each row should feel like a true “aha” moment, not advice.

Avoid generic marketing language.
Make each insight clear, emotional, even slightly uncomfortable.

If you notice patterns or themes across the rows, briefly summarize them at the end.

Now generate 8 to 12 hook ideas that:

• Point toward the belief shift without stating it outright

• Are written for short form video

• Feel specific, emotional, and human

• Avoid vague language

Use a mix of hook styles, including:

• Curiosity

• Contrast

• Identity

• Consequence

• Pattern interruption

Do not explain the idea, or resolve the tension. Do not pitch the offer.

Hooks should earn the next line, not teach the lesson. So bury the lede.

After generating the hooks, briefly label which ones feel best suited for:

• Cold audiences

• Warm audiences

• Direct response use

If any hook feels vague or generic, rewrite it until it feels sharp.

If this exercise clicked for you, Stories to Launch is where insights like these get turned into simple, filmable scripts you can use day to day. You also get access to a Vault of proven videos so you’re never starting from scratch. WIth tons of “Wizard Snacks” prompts to boot.

All to make growing your business with content in 2026 easier than ever before.